Wednesday, August 12, 2009

Vimto is here

Ramadan is just around the corner.

As Dubai gets ready to celebrate the holy month of Ramadan, there are so many changes that announce it's imminent arrival. HR departments begin announcing shorter working hours, the retailers start screaming out Ramadan offers, food prices begin to take several columns space in newspapers, iftar tents start taking shape and good old Vimto takes centre stage!!

Vimto, a cordial of fruit juices is considered an important energy boosting accompaniment to the Iftar, the evening meal that breaks the Ramadan fast. It isn't surprising to find most supermarkets placing huge displays of Vimto at the store fronts as muslims in Dubai begin stocking up their favourite drink. Despite the high energy campaigns by the manufacturers in the past, I had not got myself to buy a bottle of the maroon drink. As I did my grocery shopping last evening, I finally got myself 2 bottles of the fine drink.

Read about the history of Vimto here

1 comment:

Anonymous said...

Ahahaha! Ramadan would not be ramadan without Vimto. It replenished all that your body would have had from a whole day of eating in one glass. I dare not even think of the amount of sugar in this stuff. SO GOOD.


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